Mercedes debuts $1B luxury tower in Dubai, apartments will cost up to $10M each

Mercedes-Benz debuted a $1 billion residential luxury tower in Dubai, where apartments are expected to cost as much as $10 million each.

Dubbed “Mercedes-Benz Places,” the upscale auto company announced its venture into the real-estate world on Instagram on Thursday, which it’s doing with the help of Emirati developer Binghatti.

The 65-story building is expected to rise approximately 1,118 feet above downtown Dubai’s bustling metro when it’s complete in the fourth quarter of 2026, according to United Arab Emirates-based business news site ZAWYA.

For reference, New York City’s Chrysler Building stands 1,048 tall.

It’s home to 150 apartments, starting at $2.7 million, with the promise of “unobstructed views of the world’s tallest tower,” the nearly 3,000-foot-tall Burj Khalifa, according to Mercedes’ website.

(Mercedes-Benz and developer Binghatti debuted a luxury residential tower worth a staggering $1 billion. Mercedes-Benz)

(Apartments in the glass-encased building — which boasts unobstructed views of the world’s tallest skyscraper, Burj Khalifa — start at $2.7 million and go up to as much as $10 million.Mercedes-Benz)

Binghatti, meanwhile, also has an ongoing residential project with fellow luxury car manufacturer Bugatti, which tapped the real-estate developer for a project that will include elevators to transport cars to penthouses, which broke ground in Dubai last year, Bloomberg reported.

The firm has already sold 32 of the 182 residences in the Bugatti Residences, with buyers shelling out as much as $2,620 per square foot — some of the highest prices Dubai has seen, per the outlet.

(The building, called “Mercedes-Benz Places,” offers 150 apartments across 65 stories.Mercedes-Benz)

Ref: Mercedes debuts $1B luxury tower in Dubai, apartments will cost up to $10M each (nypost)

Photo Credit: Mercedes-Benz